Marketing
Edmonton – To celebrate National Pizza Day on Feb. 9, Famoso Neapolitan Pizzeria delivers five fun facts about Neapolitan pizza you may want to share with your own customers.
Chicago – Bottleneck Restaurant Management Group out of Chicago has posted a handy guide to help you find a compatible beer to go with your pizza. | READ MORE
Hosting a special event is an opportunity to create a one-of-a-kind customer experience that, when done successfully, will increase your customer base, deepen customer loyalty, build relationships, strengthen partnerships with other businesses in your community, and increase profits.
The winter months, especially just after the holidays, can be the most depressing time of the year. Research has shown that weather can have a great effect on the buying habits of consumers, with many restaurant and food-service operators reporting that bad weather usually comes with a decline in sales.
The holiday season is a pretty big deal for pizzeria owners and operators. Customers can eat only so much turkey during the holidays and plenty would rather have a pizza delivered on New Year’s Day.
New York – Foursquare and Snapchat have joined forces on a technology that allows pizza chains to aim ads at all of their locations or narrow them down to just one store. The Drum reports. | READ MORE
Mississauga, Ont. – Engaging in your community, capitalizing on social media and marketing to millennials were all topics of discussion during a well-attended educational panel held at this year’s Canadian Pizza Show. The overriding message: get out there and be authentic.
Your menu is your best marketing tool. It is an extension of your restaurant’s brand: everything about presentation, design, layout and food and beverage descriptions will contribute to your guest experience, and, if chosen wisely, increase your profit.
Menlo Park, CA – From deciding where to eat, to booking your next hair appointment, to buying movie tickets at the local theatre, Facebook wants to eventually control, or be involved with, every decision you make when it comes to local commerce. Recode reports. | READ MORE
Vancouver, WA – In the run-up to Halloween, Papa Murphy’s is promoting its Jack-O-Lantern Pizza, which is available this month at participating U.S. locations for $8 when ordered in store or online.
Toronto – Pizza Pizza is running a back-to-school promotion at selected Ontario universities that gives students a chance at having their face featured on the company's next pizza box.
Lethbridge, Alta. – A struggling fish and chip shop saw lineups out the door after a satisfied customer posted a glowing Facebook review. CBC News reports. | READ MORE
New York – Global branding firm Landor is calling 2016 “the year of the brand experience,” and increasingly that brand experience needs to live both offline and on. Ypulse reports. | READ MORE
Difficult to measure, almost impossible to track, but incredibly influential. These are the traits of word-of-mouth marketing.
New York – FoodNiche.me, a food-focused online community launched in May, is rolling out a feature that allows users to access coupons along with their recipes in participating stores or restaurants.
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