Greco Pizza and Covered Bridge team up on Atlantic Canadian ‘Storm Chips Pizza’
By Canadian PizzaNews Business and Operations Marketing Trends
Truro, N.S. – Atlantic Canada pizza chain Greco Pizza has partnered with Covered Bridge Potato Chip Co. to introduce a limited-time “Storm Chips Pizza.”
Launched Nov. 14 at participating Greco Pizza and Greco Pizza Xpress locations, Storm Chips Pizza features an edge encrusted with bite-sized Storm Chips with extra Storm Chips tossed in the middle. The limited-time pizza is available with any medium, large and party pizza for an additional topping charge.
Covered Bridge worked closely with Greco Pizza to ensure the crunchiness of the kettle chips and the unique flavour profile of Storm Chips complemented the pizzas at Greco. The four flavours of Storm Chips – creamy dill, ketchup, smokin’ sweet barbecue and sea salt and vinegar – combine with the flavours of Greco Pizza.
“Over the years we have partnered with a variety of Atlantic Canadian companies to do unique chip flavours and this time we were excited to be approached with a fun pizza collaboration using our Storm Chips, a product that has become a staple in our product lineup over the last seven years,” said Megan Cullins, marketing manager at Covered Bridge Potato Chip Company.
“One of our brand pillars is to support, and when possible, partner with Atlantic Canadian companies so the opportunity to collaborate with Covered Bridge, which is a well-known Heritage brand like Greco – well, it was the perfect fit for us,” said Don Moore, president of Grinner’s Food Systems Ltd.
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