Pizza franchise campaign features sled-dog delivery

Minnesota-based brand Freschetta has launched a campaign called “The Great Frozen Pizza Expedition” that depicts the chain delivering to the residents of United States’ northernmost point, Angle Inlet, Minn., using local sled dogs to carry a freezer of Freschetta pizzas across the frozen lake.

“The Great Frozen Pizza Expedition” advertising campaign aims to provide residents of this small town the opportunity to enjoy Freschetta pizza without the hassle of a 120-mile round-trip across two U.S.-Canada borders to the grocery store. This allows them less time in the kitchen (or on the road) and more time with loved ones around the dinner table.

The Freschetta pizza freezer is housed at local snowmobile club The Northwest Angle Edge Riders for residents to enjoy. The freezer will stay with the club due to it being the heart and soul of the down during on and off-season months.

Due to a mapping error in the 1700s, the town of Angle Inlet, MN is the northernmost point of the contiguous US, locked between Canada and a lake. Unpredictable weather conditions, like 30mph winds, make even the most simple of life’s tasks more difficult for its residents.

“Some of the challenges of living up here, getting fuel, supplies…groceries… it’s just not right around the corner,” explained Ben Johnson, a local contractor. In fact, the journey to the grocery store can take up to five hours.

Content from the campaign, including this video, will run across Freschetta’s social channels, including YouTube, TikTok, Instagram and Twitter. The campaign was produced with TBWA\Chiat\Day Los Angeles.