Canadian Pizza Magazine

Pizza Hut Canada launches ‘Handcrafted’ crust with pizza box trade-in

By Canadian Pizza   

News Business and Operations Marketing Trends

Vaughan, Ont. – Pizza Hut Canada is giving away more than $1 million in free pizzas, or more than 50,000 free pizzas as part of its Repizza campaign to launch its new crust on Dec. 4.

The chain is launching a new Handcrafted Crust and offering a free pizza “refill” to anyone who brings in any empty pizza box – even a box from another pizzeria – to their nearest Pizza Hut store on Dec. 4. The first 100 customers per store who bring in their empty box will receive a brand-new Pizza Hut box with a Handcrafted Crust Pizza, while supplies last.

The new crust will be available with current toppings, create-your-own or in four new flavours: Handcrafted Pepperoni Duo, Handcrafted Cheddar Bacon Ranch, Handcrafted Smoky Tri-Cheese and Handcrafted Fajita Chicken.


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