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Fresh Brothers launches new skinny pizza crust


January 16, 2013
By Canadian Pizza

Jan. 16, 2013, Los Angeles – Fresh Brothers has rolled out a new skinny crust.

Jan. 16, 2013, Los Angeles – Fresh Brothers has rolled out a new skinny crust.

The crust is wafer-thin, piled with Fresh Brothers' toppings, for a whole new kind of taste. Adam Goldberg, Fresh Brothers founder and CEO, says the crust has half the dough and half the carbs of a regular pizza crust, but the same flavour.

This skinny crust began as something the brothers would cook for themselves. "My brother Scott would roll out half the dough of a regular pizza crust, and we'd load it up with our favorite toppings, just for ourselves," Goldberg says. "Pretty soon, we got to thinking: people would love this as much as we do."

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Of course, it wasn't quite that easy. "It took us a few months to get it just right. We take a lot of pride in our pizza, and we weren't going to put it in front of our customers until it was perfect."

So far, customers who've had a sneak peek (make that a sneak bite) have given it rave reviews.

The crust comes out crispy, a bit crunchy, but still something you can sink your teeth into. "We don't change the amount of toppings," says Goldberg. "So if you order Da Works with a skinny crust, you get exactly the same amount of toppings. The only thing that's different is the crust. But that makes a huge difference, and the total taste is fantastic."

Goldberg says the skinny crust fits perfectly into Fresh Brothers menu, alongside its Chicago-style deep dish and a thin crust.


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