Pizza Hut promotes Hot Honey pizzas as ‘Goodbye Pies’ in Valentine’s campaign
By Canadian PizzaNews Business and Operations Marketing
Plano, Texas – Pizza Hut in the U.S. is promoting its new sweet and spicy Hot Honey pizzas as “Goodbye Pies” in the U.S.
The promotion started on Feb. 6, with the company citing the phenomenon of “Red Tuesday” as the day of the year when people break up most often. It runs through Valentine’s Day as a way to “help deliver spicy news in a sweet way for free.”
The custom Goodbye Pie pizza boxes also leave a space on the top for the break-upper’s name to be added, Pizza Hut said.
Customers must submit for a chance to send a free break-up pizza at GoodbyePies.com.
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