Square’s powerful integrated marketing tool helps businesses engage new and existing customers as busy holiday sales season approaches
Canadian businesses using Square have a new and improved way to engage with their customers. Square, which software, payments and hardware company, has launched Square Marketing in Canada, now available for businesses just in time for the holiday season.
Square Marketing helps businesses connect with new and existing customers, all in one place. The tool allows businesses to create, send, and track email marketing campaigns, promotions, discounts and coupons in minutes – from one-time email campaigns to personalized automations — expanding customer reach and helping sellers gain key business insights with analytics.
In the United States, where Square Marketing has been in market for more than a year, Square data revealed that in August 2021, 78 per cent of coupons and discounts sent through Square Marketing were redeemed within one week, up from 50 per cent in January 2021.
The service helps restaurants drive buyer engagement and return on investment, plan ahead, automate, and send emails to customers, and measure campaign results using real-time tracking.
“After a challenging year and a half, we’re finally seeing a return to a new normal as we navigate new ways of doing business,” said Karisa Marra, business expert at Square Canada. “With the busy holiday shopping season upon us, now is the perfect time for businesses to plan their sales strategy and reconnect with customers in meaningful ways.”
Luke Nieuwland, co-owner and manager of Whiskey Run Golf Club in Port Colborne, Ont., recently integrated Square Marketing into his business’ ecosystem of Square tools and is pleased with its ease of use, segmentation capabilities and data insights. Nieuwland feels it is the perfect complement to other tools like Square for Restaurants, Square for Retail, Square Online and Loyalty, providing a whole suite of solutions that enables him to run his entire business more easily and efficiently, all from one place.
“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox,” Nieuwald said. “The Smart Groups function also makes it so easy to target specific customers for the right promotions and announcements, rather than blasting emails to my entire list.”
Square Marketing is now available for free to all current and new Square Canada sellers until the end of November 2021.
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