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Specialty Food Association predicts a ‘comeback’ for pasta


New York – The Specialty Food Association has named top food industry trends for 2022, among them a “comeback” for pasta.

In 2021, the Specialty Food Association Trendspotter Panel virtually assembled at three separate digital SFA shows to research thousands of specialty food and beverage products from around the world. Denise Purcell, vice-president, content and education for the SFA, pored over the data and identified five trends the panel believes will drive the growth of the $170.4-billion specialty food industry in 2022.

“The events of the past 18 months have consumers seeking out familiar and comforting foods and beverages, but often with a twist for some excitement, or with specific diets and health concerns in mind,” Purcell said in a news release.

Heading into the second year of the COVID-19 pandemic, specialty comfort foods and beverages is an overriding theme.

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Panel predictions for 2022:

1. Pasta’s comeback. Slowed in recent years by keto and low-carb diets, the COVID-influenced comfort food surge has revived the pasta category. We’re seeing shapes that are less familiar to the U.S. market, or brand new, like cascatelli, a collaboration between Sfoglini and Dan Pashman of The Sporkful podcast, along with a resurgence of gluten-free and alternative-grain options. Black rice, pumpkin, red lentils, and purple carrots are bringing “new spins on traditional pasta in Instagram-friendly ways,” said panel member Jonathan Deutsch.

We’re seeing shapes that are less familiar to the U.S. market, or brand new, like cascatelli . . . along with a resurgence of gluten-free and alternative-grain options.

2. Plant-based comfort food. More plant-based options of nostalgic favorites are coming to market, making comfort food more accessible to those who follow alternative diets. Plant-based patties, pea-protein based crumbles to use in tacos, and tenders and nuggets made with Chilean seaweed were among the latest innovations seen at SFA digital events like Fancy Food 24/7.

3. Wide world of snacking. For the past 18 months, global flavors have been offering consumers culinary adventure in lieu of traveling. Their growing prominence has inspired innovation in snacks and treats categories. Fancy Food 24/7 revealed snack bars that deliver Thai flavors while being keto-friendly and high in prebiotic fiber; potato chips from Spain in foie gras flavor; and peanuts flavored with turmeric and chili, “like the spicy peanut snack from hawkers on street corners in Bangkok that I relished as a child,” noted panel member Kantha Shelke.

On the sweet side, exhibitors offered ice cream flavors that pay homage to Latin American coffee and dessert combos; a twist on classic panettone featuring traditional Sicilian pistachios in the bread and as a filling; and from the Philippines, a white chocolate moringa-infused bar topped with pinipig, a traditional ingredient of pounded and toasted young glutinous rice.

4. Peppers are hot. Consumers are gaining an education on the right peppers for recipes, snacking, and condiments, thanks to a preponderance of regional chili peppers, chili crisps, dried peppers, and pepper flakes hitting the market. In addition, flavor innovations like a cooking oil that paired coffee with spicy chilis were on display at Fancy Food 24/7. “Ajvar is a lesser-known red pepper and eggplant condiment that’s made in Turkey and is vegan,” says panel member Jenn de la Vega. “Dua Lipa mentions ajvar on Hot Ones and recommends it with Albanian cooking.”

5. Foods with benefits. Consumers are taking immune system health seriously in the wake of the pandemic, but the antioxidants and anti-inflammatory properties of some functional foods and beverages are increasingly appealing for their reported anti-aging benefits too. Fancy Food 24/7 revealed functional gummies; oils marketed as cosmetic oils to drink or use topically for the complexion; drinks that paired mango with collagen for protein and potential beauty benefits, and turmeric for anti-inflammation; and a butterfly pea flower extract, high in anthocyanins, which are linked to anti-aging for the skin.

Continuing trends include upcycled ingredients, the rise of cocktail culture including low- and no-alcohol options and whimsical treats. For more information, see the press release.