Pizza Pizza launches cauliflower crust

Toronto – Pizza Pizza has introduced specialty chicken and vegetarian pizzas using its newly developed cauliflower-based crust.

The crust has a similar texture to the chain’s regular pizza crust and contains two servings of vegetables in every 12-inch pizza, with cauliflower as the main ingredient, Pizza Pizza said in a news release.

Pizza Pizza’s Cauliflower Crust is available at locations across Canada in medium size and can either be ordered custom or in one of two recipes: Cauli Pesto features a pesto sauce base, mozzarella cheese, grilled chicken, roasted red peppers and spinach; and Cauli Blanca features an olive oil base, mozzarella cheese, artichokes, grilled zucchini, roasted garlic and parmesan cheese.

The crust is a source of fibre and iron, and is gluten-free and vegan, the company said.

“We know there’s been an appetite to use cauliflower as a base for many dishes but it can be time-consuming and messy to make from scratch, with expectations rarely meeting the realities,” said Alyssa Huggins, vice-president of marketing for Pizza Pizza. “We’re excited to bring a healthy option that is able to marry taste and convenience.”

“Pizza Pizza has always been a consistent innovator and we know consumers are on the hunt for trend-worthy meals that help them incorporate more vegetables into their diet. Our new Cauliflower Crust Pizza is our way of filling the void in the market,” said Paul Goddard, chief executive officer.