Canadian Pizza Magazine

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Pizza Pizza adds plant-based protein pizza to menu


June 24, 2019
By Canadian Pizza
Customers can order the Super Plant Pizza and customize their orders with two new plant-based toppings.

Toronto – Pizza Pizza has added a plant-based protein pizza to its menu in response to the growing trend and customer demand for more plant-based and environmentally responsible options.

The new Super Plant Pizza recipe is a combination of flavours and is available on any crust, including the chain’s new cauliflower crust. The pizza is made with homestyle Italian tomato sauce, mozzarella cheese, plant-based pepperoni and plant-based chorizo crumble. Vegan customers can also order dairy-free vegan cheese, Pizza Pizza said in a news release.

“Most people personalize their pizza and consumers want options; that’s something we’ve continually offered consumers, putting quality and great taste at the forefront of introducing new options,”  said Alyssa Huggins, vice-president of marketing for Pizza Pizza. “With the launch of the Super Plant Pizza and the plant-based protein options we are responding to our customers’ ever-changing needs, namely the flexitarian movement, but also growth in consumers identifying as vegan or vegetarian.”

The plant-based protein options have been made available through a strategic partnership with Yves Veggie Cuisine (plant-based pepperoni) and Field Roast Grain Meat Co., owned by Greenleaf Foods, SPC (plant-based chorizo crumble).