Pizza Hut tests plant-based pizza in a round box

For a limited time at a test location in Phoenix, Ariz., the chain will sell its new Garden Specialty Pizza topped with Incogmeato by MorningStar Farms Italian sausage. The pizza also features onions, mushrooms and banana peppers.

“When we talk about feeding more possibilities we mean it – and I can’t wait to share these two new industry-changing innovations with our customers,” said Marianne Radley, chief brand officer for Pizza Hut, in a news release.

Pizza Hut partnered with Zume to design the round box. The box contains less overall packaging compared to a typical square pizza box, is industrially compostable (where the service is available) and interlocks easily, Pizza Hut said. It may be rolled out more widely in the near future.

“Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today,” said Wendy Davidson, president of parent company Kellogg’s Away from Home division.

All proceeds raised from the sale of the Garden Specialty Pizza and round box during the Oct. 23 event in Phoenix will be donated to a sustainability organization called Arizona Forward.