NotChicken AI-developed protein features peach, bamboo fibre and fava bean

NotCo has launched in Canada a vegan, non-GMO, cholesterol-free plant-based protein alternative NotChicken formulated using a unexpected ingredients like peach, bamboo fibre and fava bean.

“At NotCo, we believe that shifting the food system away from animal dependency doesn’t have to come at the expense of consumer satisfaction,” said Andre Manuel, general manager of NotCo Canada. “Our goal with NotChicken– as with all NotCo products – is to deliver a no-compromise experience that tastes, cooks and looks just like the animal-based reference. When customers try it, they are shocked to learn that NotChicken is plant-based and that’s the single biggest compliment we can get.”

Its patented AI, called Giuseppe, analyzes the molecular structure of animal-derived foods to mimic their flavour, texture and functionality using only plant-based ingredients.

NotCo is a global food-tech company known for using technology to transform the food system. Its patented AI, called Giuseppe, analyzes the molecular structure of animal-derived foods to mimic their flavour, texture and function using only plant-based ingredients. Its products offering significant benefits for the planet; NotChicken itself uses up to 86 per cent less water and generates up to 73 per cent less CO2 than traditional chicken production, the company said in a press release.

This is the third NotCo product to launch in Canada following the launches of NotMilk in 2021 and NotBurger in 2022. In addition to mass retail, NotChicken is actively expanding into food service.

NotChicken can currently be found in the frozen food section of major grocers across Canada. Tenders soon will hit the shelves.

notco.com