Aug. 18, 2008 – In a historic expansion of its
menu, Domino's Pizza claims the title as the first major
quick-service restaurant chain in the U.S. to deliver hot, oven baked
sandwiches, with its national roll-out beginning today.
Aug. 18, 2008 – In a historic expansion of its
menu, Domino's Pizza
claims the title as the first major
quick-service restaurant chain in the U.S. to deliver hot, oven baked
sandwiches, with its national roll-out beginning today. Sandwich lovers
nationwide can stop settling for cold or "toasted" sub-par sandwiches from
other chains – and can start enjoying delicious sandwiches, fully-baked in
mega-sized, real ovens at 450 degrees. And, Domino's delivery experts will
deliver them directly to their customer's door any time, day or night.
menu, Domino's Pizza
claims the title as the first major
quick-service restaurant chain in the U.S. to deliver hot, oven baked
sandwiches, with its national roll-out beginning today. Sandwich lovers
nationwide can stop settling for cold or "toasted" sub-par sandwiches from
other chains – and can start enjoying delicious sandwiches, fully-baked in
mega-sized, real ovens at 450 degrees. And, Domino's delivery experts will
deliver them directly to their customer's door any time, day or night.
Domino's new Oven Baked Sandwiches are priced at just $4.99 and are
available in four delicious varieties, all on artisan Italian bread and baked
to a golden brown:
— Philly Cheese Steak: steak, American and provolone cheeses, with fresh
onions, green peppers and mushrooms.
— Chicken Bacon Ranch: seasoned all-white meat chicken breast, bacon,
creamy ranch dressing and provolone cheese.
— Chicken Parm: seasoned all-white meat chicken breast, tomato basil
marinara, parmesan-asiago and provolone cheeses.
— Italian: slices of pepperoni, Genoa salami, ham, provolone cheese,
banana peppers, fresh green peppers and onions.
"As of today, we are the largest sandwich delivery company in the nation,"
said Patrick Doyle, president of Domino's USA. "This launch springboards
Domino's into the lunch business by providing a product that is high quality,
priced right and aimed at convenience-minded people without a lot of time. Of
course, sandwiches are also available any time our stores are open.
"Some of our sandwich competitors use units that look like microwaves or
toaster ovens to try and warm a few of their subs. We have high-end ovens in
our stores that cost $30,000 and bake our sandwiches at 450 degrees. It gives
us a huge quality advantage they can't match," Doyle added. "People fed up
with brown-bagging or driving to pick up something cold, can save some time
and gas by ordering a hot Domino's sandwich for delivery to their home or
office."
Domino's new Oven Baked Sandwiches will be available in approximately
4,000 U.S. stores beginning today and will be available in all U.S. stores
beginning Sept. 22.
Domino's Pizza will be marketing this new menu line aggressively in the
next several weeks with advertising on many top-rated entertainment and sports
programs, sampling opportunities throughout the country and a strong web-based
presence, Doyle said.
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