Canadian Pizza Magazine

News
Boston Pizza offers Kids Cards campaign to support charities


September 1, 2015
By Canadian Pizza

Mississauga, Ont. – This fall, Boston Pizza is again offering Boston Pizza Kids Cards to raise funds for Boston Pizza Foundation Future Prospects, a foundation that partners with such organizations as Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation.

Available for a minimum donation of $5 to Boston Pizza Foundation Future Prospects, each Kids Card can be redeemed for five free Kids meals, offering great value while giving families the chance to support children across Canada, the chain said in a news release. This year, Boston Pizza hopes to raise over $730,000.

Since launching in 2006, the popular fundraiser has generated over $3.8 million in donations. All funds raised go to Boston Pizza Foundation Future Prospects which helps support role modeling and mentorship programs for kids across Canada by partnering with organizations like Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation.

This year, Boston Pizza Foundation Future Prospects is celebrating its 25th anniversary.

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“It’s a busy time of year for families who are looking for a fun place to eat with delicious food at a good value, and the Kids Cards program delivers on all of these fronts,” said Steve Silverstone, executive vice-president of marketing for Boston Pizza, in the release. “Kids Cards are also a great way to support mentoring and role modeling programs as all $5 goes directly to the Boston Pizza Foundation Future Prospects.”

The foundation partners with organizations that help kids reach their full potential including Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation. Past projects include helping to extend and expand Big Brothers Big Sisters’ mentoring services into new communities and to youth who previously had no access to mentoring; funding the development of an artificial pancreas and the youth ambassador program through JDRF Canada which provides mentorship to young people living with type 1 diabetes; allowing Kids Help Phone to add adult tools and resources and youth online content to their website; and allowing the Rick Hansen Foundation to reach more youth so that over 500,000 students across the country each year can learn about inclusion for people with disabilities.

Boston Pizza Kids Cards are available for purchase in store and online. As an extra bonus, guests can register their Kids Card on their MyBP account to receive a sixth free kids meal.

“This year, our goal is to raise more than $730,000 with the Kids Cards program,” said Cheryl Treliving, executive director of Boston Pizza Foundation.