Boston Pizza Foundation ‘Future Prospects’ launches annual kids card fundraiser

Burlington, Ont. – Boston Pizza hopes to raise more than $1 million through its annual Kids Cards mentoring campaign launched just ahead of the busy back-to-school season.

For a minimum donation of $5 to Boston Pizza Foundation Future Prospects (BPFFP), each Kids Card translates to five free Kids meals and provides an hour with a role model or mentor for a child in need, the company said in a news release.

The campaign, which will run for four weeks, will be promoted with 15-second TV only spot, online banner ads and creative displayed in store. Additionally, Boston Pizza is conducting a national media relations campaign and has partnered with 20 family influencers across Canada to raise awareness of Kids Cards.

The popular fundraiser has generated more than $4.8 million in donations since it began in 2006, the release said. Proceeds from Kids Cards allow Boston Pizza Foundation Future Prospects to work with charity partners across Canada to provide children with someone in their community they can look up to for inspiration and guidance.  

BPF Future Prospects partners with organizations that align with its purpose, including Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation. With the support of customers across Canada, Boston Pizza Foundation Future Prospects has made a tangible impact through the work of its partners by:

·         directly helping to expand Big Brother Big Sisters’ mentoring services to youth in communities that previously had no access to mentoring
·         funding the development of an artificial pancreas and the youth ambassador program through JDRF Canada which provides mentorship to young people living with type 1 diabetes
·         enabling Kids Help Phone to expand its youth online content and tools and resources for adults, garnering more than 4,000 visits every month
·         helping Live Different bring their high school presentation to more than a million students across Canada, inspiring students to live a lifestyle that cares about people
·         helping the Rick Hansen School Program to educate more than 500,000 students across the country each year, about the importance of inclusion for people with disabilities.