Canadian Pizza Magazine

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Boston Pizza Foundation launches Future Prospects


January 15, 2014
By Canadian Pizza

Jan. 15, 2014, Richmond, BC – The Boston Pizza Foundation is starting a new cause called Future Prospects.

The Boston Pizza Foundation Future Prospects will work with organizations across Canada to raise money and awareness for role modeling and mentoring programs that help Canadian children and youth. Earlier this year, the foundation made a five-year pledge to invest a minimum of $1.5 million in support of mentoring programs that help increase the number of 'Bigs' participating in Big Brothers Big Sisters.

"The cause of mentoring and role modeling is of a growing concern in Canada, and collective action is needed to ensure the more than one million Canadian children at risk receive the support and guidance they need," said Bruce MacDonald, president and CEO of Big Brothers Big Sisters of Canada, in a news release. "A recent study by the Boston Consulting Group found that, over their working lives, former 'Littles' will earn on average $315,000 more than kids from similar family and economic backgrounds who did not have a Big Brother or Big Sister to mentor them as children."

Future Prospects also committed $1 million in support of Live Different, a Canadian not-for-profit organization that delivers motivational school assemblies, workshops and leadership training programs through Canadian schools.

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The foundation will continue to work with Kids Help Phone, and the JDRF Ambassador and Leadership program, which provides teens and youth with Type 1 diabetes the opportunity to lead and mentor.