Business and Operations
Top 3 mobile marketing technologies
By Canadian Pizza
By Canadian Pizza
Nov. 14, 2017, Hampshire, U.K. – Wondering how much time and effort to invest in digital coupons? The value of digital coupon redemptions will surge to $91 billion by 2022, up from $47 billion in 2017, suggests a new study from Juniper Research.
Mobile marketing will be led by in-app coupon redemptions towards 2022, overtaking short message service (SMS), a channel which also continues to grow, says the report, entitled “Mobile & Online Coupons: Leading Vendors, Technologies & Market Forecasts 2017-2022.”
The largest volumes of coupon redemptions will be generated through app-based platforms as providers see increased preference for the loading of both one-time and loyalty-based incentives for use in store.
3 standout technologies
The research identified three stand-out technologies showing significant disruptive potential: chatbots, QR codes and invisible payments such as PaidEasy and Amazon Go.
Technologies that streamline the shopping experience, such as invisible payments, or provide additional information and linked offers, such as QR codes, will enhance the in-store experience, driving traffic for bricks-and-mortar stores.
The research found that mobile will account for nearly 80 per cent of all coupon redemptions by 2022. It identified the importance of targeted channels such as SMS.
What is SMS?
“SMS remains a vital channel in reaching consumers, whereby a phone number acts as a unique ID in delivering one-time offers,” report author Lauren Foye explained in the release. “Consumers are more receptive to personalized offers delivered via this channel, being protected by stringent regulation in Western markets which prevents high volumes of spam, compared to arguably less customer-minded channels such as email.”