Canadian Pizza Magazine

Rich’s debuts pinsa and showcases parbaked crusts at Pizza Expo

By Canadian Pizza   

Products New Products

Rich Products is expanding its portfolio of industry-leading pizza doughs and crusts with an authentic, Italian-style lineup of pizza products. The company will offer a sneak peak of the new portfolio at the 2024 International Pizza Expo (booth 2381).

“Last year, our team traveled to Italy to gather inspiration and expertise that would enhance our portfolio with more authentically Italian products. In Europe, we tasted some of the best pizza we’d ever had and saw the opportunity to bring some of these products and innovation to the U.S. and Canada markets,” said Donna Reeves-Collins, senior vice-president, Pizza & Flatbread Category.

Rich’s will be providing pizza lovers with an exclusive “first taste” of its new Pinsa at Expo and its Authentically Italian line, which includes:

  • 7″ x 11″ Oval Pinsa and 12″ Round Pinsa: Rich’s new Pinsas are expected to be available through Dot Foods by May 6.
  • 8 oz. Pizza Dough Ball made with Double Zero ‘00′ Italian Style Flour
    Made with finelyground Double Zero ‘00′ style flour, just as they do in Italy, Rich’s Dough Balls are higher in moisture than traditional dough balls, making them easier for operators to use for Neapolitan-style pizzas: Rich’s Dough Balls are currently available for purchase. To learn more, visit Double Zero ’00” Italian Style 8oz Dough Ball.
  • 16″ Double Zero ‘00′ Italian Style Parbaked Pizza Crust: Rich’s parbaked crust is made with Double Zero ‘00′ style flour, delivering the taste, texture and aroma one would find in a Roman cafe, but with freezer-to-oven simplicity. The company’s new Double Zero ‘00′ Parbaked Crusts are expected to be available through Dot Foods by May 6.


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