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Rich Products launches freezer-to-oven plant-based crusts


Rich Products' new broccoli cheddar crust contains more than 20 per cent broccoli.

Rich Products has entered the plant-based market with freezer-to-oven crusts to help operators appeal to health-conscious customers.

The company, known for making gluten-free freezer-to-oven crusts, now has branched out into plant-based crusts with two featured crusts: the Broccoli Cheddar Pizza Crust and Seasoned Cauliflower Pizza Crust.

Creating plant-based, gluten-free crust from scratch is labour intensive, time consuming and difficult to get right, the company said. The ready-made crusts can help attract new customers, increase ticket averages and set your pizzeria apart in a market where free-from menu items can be hard to find.

And with a growing number of households dealing with dietary restrictions, families are on the lookout for restaurants where the whole family can eat together, the company added.

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The Broccoli Cheddar crusts contain more than 20 per cent broccoli, and provide a foundation for unique pizzas, chips, sandwich fillings and flatbread apps.

The Seasoned Cauliflower crusts cook, cut and crunch like traditional pizza. The plant-based crusts are made with more than 20 per cent cauliflower and are an ideal base for creative toppings, alongside dips and as a panini carrier.

Both broccoli cheddar and cauliflower crusts are 10 inches, weigh 5.2 ounces and are available in packs of 24 with a shelf life of 180 days.

Rich’s 10-inch gluten-free crusts are available in packs of 24 7.75-ounce crusts with a shelf life of 270 days. The 12-inch gluten-free seasoned crusts come in packs of 20 15.2-ounce crusts with a shelf life of 270 days.

richproducts.ca