Canadian Pizza Magazine

Reusable packaging pilot aims to find convenient options for average consumer

By Canadian Pizza   

News Business and Operations

Toronto – Non-profit company Circulr has soft-launched a reusable packaging service in Toronto and Guelph as part of Impact Zero’s Impact Project Accelerator.

Circulr’s services help companies reuse their packaging by managing the collection, washing, and logistics required to reuse glass packaging. Circulr manages every step of the process from tracking the customer’s initial purchase, to the reverse logistics needed to get sanitized packaging back to the manufacturer.

Their pilot is running in collaboration with PriZurv, Elva’s All Naturals, Green and Frugal in Toronto, and The Flour Barrel in Guelph, Ont.

“This pilot is an exciting opportunity for us to make reusable packaging a convenient option for the average consumer,” said Charles, co-founder and chief executive officer of Circulr, in a news release. “We hope to learn as much as we can from the pilot, and are thrilled to work with more amazing brands and retailers in the future.”

Circulr will present what they learned and their future plans at the Impact Zero Summer Gala on July 15.

Impact Zero is a Toronto-based non-profit working with consumers and small businesses to build circular economy infrastructure in the city. Circulr is a startup enabling brands to reuse their consumer packaged goods packaging.  To learn more about Circulr, or offer reusable packaging for your CPG products, visit

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