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Heinz Ketchup reusable bottle launches on Loop in Canada


Toronto – Heinz ketchup is partnering with reuse platform Loop to to deliver reusable bottles to customers, Kraft Heinz Canada has announced.

Starting Feb. 1, Canadians in the Greater Toronto Area can order Heinz ketchup from Loop at Loopstore.ca and have the reusable bottles delivered to their front door via the service.

The new partnership comes at a time when two-thirds of Canadians are more concerned with staying safe while shopping due to COVID-19 than reducing plastic packaging. The partnership is intended to make it easy for Canadians to choose more sustainable options that are safe, sanitary, and impactful. The distinctive glass Heinz ketchup bottle is designed for repeat use. Loop collects empty containers after use and works with manufacturers like Heinz to sanitize and refill them.

“Our iconic Heinz ketchup glass bottle has always been available in a recyclable glass bottle, but now it’s reusable, too, thanks to our partnership with Loop,” says Bruno Keller, president, Kraft Heinz Canada. “We know protecting our planet requires collective action, so we are proud to be taking this practical step to make sustainable options easier for Canadians. The Loop partnership is part of our broader sustainability goal to make 100 per cent of our packaging recyclable, reusable, or compostable by 2025.”

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A recent survey by Kraft Heinz Canada suggests Canadians do have an appetite for more sustainable options, even if it does have an incremental cost. Heinz ketchup purchased on Loop will include a fully refundable deposit charge, similar to the deposit Canadians are accustomed to paying for beer and wine bottles.

“Our recent survey also revealed that 79 per cent of Canadians agree – long-term corporate sustainability goals matter even in light of COVID-19 – and our partnership with a reusable, zero-waste grocery service is a great way to do just that,” Keller said.