Restaurants must balance convenience of technology with privacy concerns: Technomic report

Foodservice brands must balance using technology to make a greater connection with guests and maintaining their trust in terms of privacy and control over personal data, recently released research from Technomic as part of its foodservice technology program.

The Foodservice Technology Consumer Trend Report sheds light on the fast-paced and evolving influence technology has on consumers’ dining experiences.

“Technology is becoming more ingrained in the foodservice industry and is rapidly evolving,” said Anne Mills, senior manager of consumer insights at Technomic, in a news release. “Operators will need to work with their partners to formulate tech strategies that meet consumers’ growing demands for tech-based amenities, yet also are fluid enough to evolve with technology.”

The report highlights customer attitudes:

• 52% of Gen Z consumers typically place delivery orders at limited-service restaurants through a mobile app or website for a third-party delivery company
• 21% of consumers somewhat agree that they prefer to use one mobile app where they can order from a variety of restaurants instead of a single restaurant’s own app
• 56% of consumers strongly agree that they would like to know more about how restaurants use their personal information

The Foodservice Technology Consumer Trend Report is part of a broader focus on technology for Technomic. To learn more, visit technomic.com.