Takeout and delivery could drive restaurant sales rather than cannibalize dine-in occasions if operators are willing to adapt to shifting demands and meet customers’ expectations for convenience and food quality, suggests a new report from Technomic.
“Consumers typically have different needs when ordering to-go than when dining in, creating opportunities for brands to broaden their reach by adding or expanding takeout and delivery service,” said Anne Mills, senior manager of consumer insights at Technomic, in a news release. “To maximize sales potential and ensure consistent execution across dine-in, takeout and delivery, operators will invest in packaging, add items geared toward on-the-go consumers and redistribute labour and workspaces to fulfill off-premise orders.”
According to Technomic’s 2018 Canadian Takeout & Off-Premise Consumer Trend Report:
- 41% of consumers order food either for takeout or delivery at least once a week
- 46% of 18- to 34-year-olds agree to some extent that they’re ordering delivery from a wider variety of restaurants now than two years ago
- 55% of consumers agree to some extent that they’re concerned about the quality and freshness of food delivered via third-party delivery services
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