Real Bread campaign celebrates #SourdoughSeptember

The Real Bread Campaign has launched #SourdoughSeptember, its annual celebration of what it defines as genuine sourdough bread and the people who make it.

Launched in 2013, #SourdoughSeptember encourages people to:

• Bake genuine sourdough bread and pizza.
• Buy genuine sourdough bread from small, independent bakeries and pizzerias.
• Boost the Real Bread Campaign, the charity behind Sourdough September.

For 12 months of the year, the Campaign, based in the United Kingdom, promotes Real Bread in general, with September being a focal point for sourdough in particular.

Sourdough September is run as an opportunity for genuine sourdough bakers and baking teachers to showcase what they do.

According to the campaign, it’s also time to shout louder than usual ‘say no to sourfaux’ to alert people to this problem and help them avoid paying a premium for something that simply isn’t the real deal.

Read more about the campaign and get creative ideas to promote your sourdough bread to customers.