Pizza Pizza serves up Slices for Smiles
By Canadian Pizza
By Canadian Pizza
April 20, 2011. Don’t be startled if you look down at you pizza and notice something smiling back at you. Pizza Pizza is tapping into its inner child with the addition of a smile-shaped pizza slice, in support of children’s hospitals across Canada.
The 10-inch half pizza, which features a smile composed of eight slices of pepperoni, will be available at Pizza Pizza locations across Canada from April 25 to May 1. A portion of the proceeds from sales of these pizzas will go toward the company’s Slices for Smiles Foundation.
“Helping to improve the quality of life of Canadian families, and children in particular, is a part of our culture, corporate objectives and even our training programs,” said Pat Finelli, chief marketing officer for Pizza Pizza. “We’ve been in the smile business since day one, which makes this new smile-shaped pizza all the more symbolic for all of us at Pizza Pizza.”
The chain is also inviting customers to make donations to the program through online orders, via its call centre, or by texting “MIRACLE” to 45678 to make a five-dollar donation. The company will match these donations, to a maximum of $10,000.
Fundraising events will take place during the week of April 25 at select hospitals and Pizza Pizza locations across Canada. The events will feature fun activities for kids and athlete appearances to help drive awareness and funds.
The Slices for Smiles program began in October 2007 and has become Pizza Pizza’s primary charitable program, raising more than $595,000 for children’s charities in less than four years. The company hopes to raise more than $100,000 with a similar fundraiser happening in October, during National Pizza Month.