October 12, 2011, Toronto – In honour of National Pizza Month, Pizza Pizza will be bringing back its bi-annual Slices for Smiles program.
The Slices for Smiles campaign, which celebrates its fifth anniversary this year, takes place from Oct. 17 to 30. Pizza Pizza will donate a portion of the proceeds from its 12-inch medium pepperoni pizzas to Children's Miracle Network hospitals in Canada. All traditional restaurant locations across Canada will also offer the special 10-inch "smile" half-pizza, which features a smile composed of eight slices of pepperoni, available only during the fundraiser.
"We sell over 13 million slices of pizza per year across the country, which shows just how much Canadians love their pizza," said Pat Finelli, chief marketing officer for Pizza Pizza. "Together, pizza and fundraising create the perfect recipe for success. Our team is excited to put their fundraising skills to work to once again benefit such a worthy cause."
Pizza lovers can also support the fundraiser by adding a donation to orders placed by phone, online, in-store and through the Pizza Pizza iPhone App, or by texting the word "MIRACLE" to 45678 to donate $5 to Children's Miracle Network from their Rogers, Bell or Telus phone.
Pizza Pizza will team up with athletes throughout the month to drive home fundraising efforts with pizza parties at local restaurants.
"Pizza Pizza has always been passionate about children's causes," said John Hartman, chief operating officer of Canada for Children's Miracle Network. "Through their Slices for Smiles program, they have taken this commitment to a new level and provide much needed funds to local children's hospitals who support critical care, leading edge research and educational programs. We are ever grateful to Pizza Pizza and their customers for joining this noble effort."
The Slices for Smiles Foundation was created in 2007 during National Pizza Month to commemorate Pizza Pizza's 40th anniversary. The 2011 campaign kicked off this April, reaching its fundraising goal of $100,000 in part through the sale of more than 120,000 smile pizzas for only one week that month.
Since 2007, the campaign has raised over $700,000 for children's charities in Canada.
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