Canadian Pizza Magazine

Features In the Kitchen Ingredients
Pizza Pizza Delivers An Offspring

Drawing on a successful recipe


April 18, 2008
By Canadian Pizza

Topics

TORONTO – Drawing on a successful recipe that has made
it one of Canada’s leading pizza operators, Pizza Pizza Limited is
diversifying its offering with the opening of Chicken Chicken eateries
throughout Ontario over the next year.

TORONTO – Drawing on a successful recipe that has made it one of Canada’s leading pizza operators, Pizza Pizza Limited is diversifying its offering with the opening of Chicken Chicken eateries throughout Ontario over the next year.

The Chicken Chicken brand will be sharing space with Pizza Pizza establishments. The first such eatery opened in Toronto in late May. Additional locations will be announced at a later date, but they will also be co-tenant operations. Twinning eateries under the same roof is an industry trend that has proven to be successful, particularly in providing more food choices to consumers and helping reduce costs for operators.

Pizza Pizza, which opened its first pizza establishment in Toronto in 1967, is adding chicken to its product offering in keeping with its commitment to provide families and consumers of all ages with a wide variety of food choices.

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“We’ve had the Chicken Chicken name registered for several years, and we’ve conducted research and marketing studies over the last two years to develop the product,” said Pat Finelli, vice-president of marketing at Pizza Pizza. “Chicken is a protein source that is becoming more and more popular with consumers, and we are continually striving to be attuned and responsive to the needs expressed by our customers. We introduced chicken wings to our Pizza Pizza menu a while ago, and chicken wings now represent an important part of Pizza Pizza’s sales.”

Finelli acknowledged that Chicken Chicken is entering a crowded and highly competitive marketplace that, according to the Canadian Restaurant and Foodservices Associations, sees the average Canadian household visit a restaurant for a meal or snack approximately 10 times per week. But he expressed confidence in the success of the operation, noting that it will be modeled after the Pizza Pizza business.

“This means we will be basing our Chicken Chicken family eateries on the same key values personified by Pizza Pizza: commitment to quality, product freshness, service excellence, the highest standards and the ability to be innovative, which has enabled our company to introduce a number of industry firsts,” Finelli said.•