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Pizza Pizza CEO goes undercover for TV show


January 10, 2012
By Canadian Pizza

pizzapizzaundercoverbosspzNEWS HIGHLIGHT

Pizza Pizza CEO goes undercover for TV show
Pizza Pizza CEO Paul Goddard will leave the comfort of his office to go undercover as an entry-level employee in the new television series Undercover Boss Canada.

pizzapizzaundercoverbosspzJanuary 10, 2012, Toronto – Pizza Pizza CEO Paul Goddard will leave the
comfort of his office to go undercover as an entry-level employee in the
new television series Undercover Boss Canada.

The show, airing on Corus Entertainment's W Network, will follow 10 executives as they stealthily join the ranks of their own unsuspecting workforce. Each episode features an executive who is transformed into a frontline worker with a covert disguise and a back story. Working alongside their employees, each boss takes an often emotional journey, discovering the effects their decisions have on others, the perception of the company, and who the unsung heroes of their workforce are. Most importantly, they learn how to apply what they have gained from the experience – both for their company and for themselves.

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"From watching CEOs fumble in frontline jobs, to the remarkable impact the experience has had on these executives and their companies, Undercover Boss Canada is both a fun and riveting ride with many surprising twists,"  said Vibika Bianchi, Corus Entertainment's vice-president for original programming, lifestyle, reality and factual entertainment.

Undercover Boss Canada debuts Feb. 2 at 9:00 pm on the W Network.

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Pizza Pizza CEO Paul Goddard goes incognito at a Pizza 73 franchise.