April 20, 2009 Washington, DC – PepsiCo and local bottlers introduced Pepsi Throwback and Mountain Dew Throwback to
U.S. consumers, two retro drinks using all-natural sugar.
The introduction of these two new products, using all
natural sugar rather than high fructose corn syrup is a boon to local economies,
supporting local sugar growers and processors, says the Sugar Association. The sugar industry employs over 146,000
workers, contributes $10 billion to local economies and provides community
support on the local level across the United States. Now consumers will have a
choice in beverages – drinks made with real, all-natural sugar or high fructose
corn syrup.
“While these products are only on the market shelves for an
eight week period, we are confident that the consumers will like the clean,
crisp taste of Pepsi Throwback and Mountain Dew Throwback and encourage PepsiCo
to continue with these two drinks,” stated Andy Briscoe, president and CEO of
the Sugar Association, in a news release. “If consumers
voice their approval for these two drinks by buying a few cases of each, then
we are hopeful that PepsiCo will continue with these two and add other sugar based
drinks in their product line-up.”
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