Papa John’s iPhone app offers full menu ordering
By Canadian PizzaFeatures Business and Operations Marketing
December 23, 2010, Louisville, KY – Papa John’s launched its first smartphone app, bringing full menu access and on-the-go ordering to iPhone users.
Unlike some of its competitors’ offerings, the Papa John’s app allows customers to order every menu item and special offer currently available in the Papa John’s system. The app is expected to significantly grow the company’s already strong mobile presence, which launched in 2008.
“As the ‘Better Ingredients, Better Pizza’ provider, offering our loyal customers a better digital experience has always been a company priority and we believe the new Papa John’s iPhone application does that,” says Andrew Varga, chief marketing officer for Papa John’s. “This app allows our customers to access all their favourite Papa John’s menu items and order them faster and easier than ever before.”
There are currently more than 50 million iPhone users. According to the latest International Data Corp. report, nearly 11 billion apps were downloaded in 2010, highlighting an on-the-go smartphone demographic that doesn’t always have the time or inclination to scour websites for information.
“That is why Papa John’s designed a stand alone app, providing a full menu selection of Papa John’s pizzas, sides, drinks, desserts and our customers’ favourite extras,” Varga says. “The app also includes our newest and most popular offers, mobile order functionality, account login and even access to Papa Points Loyalty Program to reward out returning customers.”
Earlier this year, Papa John’s introduced the only national online pizza loyalty program, Papa Points, in which customers can earn points towards free pizza with each online purchase. Once enrolled, customers earn one point for every five dollars spent online. When customers have accumulated 25 points, they receive a free pizza with up to three toppings.
The Papa John’s app is currently live and available for free download from the iPhone App Store.
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