Papa John’s launches new web site
By Canadian PizzaNews
October 18, 2010, Louisville, KY – Papa John’s has launched a new web site loaded with features to promote online ordering.
The new site offers a pizza builder graphic that allows customers to visualize how their order will look, a quick click ordering tool that lets customers select their pizza from a list of the most frequently ordered items, and a future orders tool so customers can place their order up to 28 days in advance. The web site launch also kicks off the start of a new online loyalty program that awards customers one point for every five dollars they spend online. Twenty-five Papa Points will earn customers a free pizza.
"Papa John's customers already love ordering their pizzas online," said Jim Ensign, vice president of digital marketing at Papa John's. "Our new site will make online ordering even easier, will reward them for ordering online like no other pizza company with our Papa Points loyalty program and with the Pizza Builder feature, will give them creative ways to interact with our pizza like never before."
To celebrate the launch, Papa John’s founder John Schnatter used the new site to place his first ever online order.
"When I started Papa John's 26 years ago, I never dreamed customers would one day be ordering pizza by computer," Schnatter said. "Now it looks like online and mobile web ordering will surpass phone ordering, and likely in the not too distant future. With the launch of this new site, I decided that it was time to try it for myself, but I made sure I had an Internet expert on-hand: my son Beau. It was easy."
A video documenting Schnatter’s experience has been posted on the chain’s Facebook page.
To promote the new web site, Papa John’s is offering a free order of cheesesticks with any online purchase of a large specialty pizza between now and October 24.
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