Canadian Pizza Magazine

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Papa John’s contest gives away millions of pies


February 8, 2012
By Canadian Pizza

February 8, 2012, Louisville, KY – The Super Bowl XVLI coin toss landed on "heads," scoring a free large one-topping pizza for members of Papa John's Papa Rewards customer loyalty program.

On Monday, fans who were enrolled in Papa Rewards as of 6 p.m. ET on Feb. 5 received an email with instructions on how to redeem their large one-topping pizza and two liter Pepsi Max bottle.

"No matter which team you are rooting for, everyone enrolled in Papa Rewards walks away a winner after Super Bowl XLVI," said John Schnatter, Papa John's founder, chairman and CEO. "It's our way of celebrating a terrific NFL season and rewarding our loyal Papa Rewards customers."

America chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 at www.papajohns.com . "Heads" prevailed with 60 per cent of the vote.

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Papa John's Super Bowl Coin Toss Experience was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome "The Bus" Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and an interactive, video-rich web page.

Papa John's is in the second year of a multi-year sponsorship with the NFL.