Papa John’s links Facebook to charity
By Canadian PizzaFeatures Business and Operations Marketing
February 4, 2010, U.S. – In connection to its Super Bowl “Take it to the house” campaign, Papa John’s says that it will double its promised donation to Habit for Humanity if its Facebook group grows to over one million fans.
If either team “takes it to the house” by returning the opening kickoff of the first or second half for a touchdown in Super Bowl XLIV, Papa John’s will donate $1 million US to Habitat for Humanity. If the challenge is not met, Papa John’s will donate $50,000 US to the organization. However, these numbers will be doubled if the pizza chain’s Facebook group increases from its current 765,000 fans to over one million by Sunday’s kick off.
Print this page
Stories continue below