Following a drop from 2013 to 2015, burger consumption in Canada is now on the rise as nearly half of Canadians eat burgers at least weekly, according to Technomic’s "2017 Canadian Burger Consumer Trend Report."
Though consumption hasn’t yet reached the high 2013 levels, the upward trend underscores the strength of the emerging fast-casual burger market and suggests that menu changes are appealing to customers, Technomic said in a news release.
“Burger consumption has benefited from an increased emphasis on quality and sourcing, particularly as it relates to domestic beef, as well as operators’ ability to adapt the classic burger to modern demands through menu development,” said Anne Mills, manager of consumer insights at Technomic. “Going forward, routinely innovating with new flavours, particularly sauces and premium toppings, will be key as expectations continue to rise for unique burgers.”
Key takeaways from the report:
- Thirty-six per cent of consumers have a preferred restaurant that they almost always go to for their burger occasions, up from 30 per cent in 2015
- Forty per cent of 18- to 34-year-olds says it’s very important that restaurants offer burgers with new and unique flavours, compared to 22 per cent of older consumers
- Fifty-six per cent of consumers say it’s very important that they can customize burger toppings