Lallemand’s Eagle fresh bakers yeast rebrands as Lal^Ferm

Montreal – Lallemand Baking has introduced Lal^Ferm as the new brand name and packaging for its Eagle brand fresh bakers yeast in North America.

Lal^Ferm will offer tailored yeast solutions for such applications as lean dough, sweet dough, rich dough, frozen dough, flexible proofing and vitamin D rich dough, Lallemand said in a news release.

During April, the company’s bakers yeast plants across Canada and the United States will implement the brand change.

The yeast products impacted are all two- and five-pound blocks and 50-bags:
·      Eagle 5 lbs block yeast red box packaging will be replaced by Lal^Ferm No1 5lbs red packaging.
·      Eagle 2 lbs block yeast green box packaging will be replaced by Lal^Ferm No2 2 lbs gold packaging.
·      Eagle 50 lbs crumble yeast will be replaced by Lal^Ferm 50 lbs packaging.

This packaging brand change will not have any impact on yeast performance and quality.

“The Lal^Ferm brand carries the strong heritage of Eagle and will continue to deliver consistent quality, backed by our excellent service,” said Audrey St. Onge, president of Lallemand’s North American Bakers Yeast Business. “We are also excited about Lal^Ferm’s innovative opportunities as we consider new products for the market.”

For more information, visit lallemandbaking.com/en/lal-ferm/.