Canadian Pizza Magazine

Boston Pizza to ‘Feed the Parade’ if Winnipeg Jets win Stanley Cup

Colleen Cross   

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Winnipeg Boston Pizza is pledging 25,000 slices of the “Great Whiteout Pizzas” for the Stanley Cup parade if the Jets capture the coveted trophy.

Boston Pizza is the official playoff headquarters of the Winnipeg Jets.

“Winnipeg Jets fans have some of the most passionate supporters in the league and they’re hungry for the Cup,” said Andrew Shefchyk, director of marketing, Boston Pizza, Enright Group, in a news release. “As Canada’s #1 Restaurant and Sports Bar, we want to join Jets fans on their playoff journey and ‘Feed the Parade’ if the team brings home the Cup.”

Boston Pizza is set to cheer on the Jets this spring with big-screen TVs, ice cold beer and more than 100 menu items. Guests will have the chance to win Pass-to-the-Glass playoff tickets during every Jets home game, where they will be immediately whisked away from the restaurant and into front-row playoff seats at Bell MTS Place, the company said.


All BP restaurants, sports bars and staff will be wearing Jets apparel. Boston Pizza’s classic Great White North Pizza is now the “Great Whiteout Pizza” and there will be Jets-themed drinks, including Budweiser limited-edition Whiteout cans, on special during every game.

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