Heinz launches spicy sauces

Heinz debuts four spicy sauces. The Heinz Hot Varieties include a new lineup of three Spicy Ketchup flavours – Chipotle (medium), Jalapeño (hot), and Habanero (hotter) – and its first Heinz Hot 57 Sauce.

The Heinz Hot 57 Sauce is a red jalapeño twist on the brand’s classic 57 Sauce. It is the first new Heinz 57 product in over 10 years.

“We know consumers are hungry for a wider variety of spicy sauces and flavours, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, brand manager, Heinz Innovation, at the Kraft Heinz Company.

kraftheinzcompany.com