Canadian Pizza Magazine

News
Soft drink sauces


March 4, 2008
By Canadian Pizza

Vita Food Products Inc. and Cadbury Schweppes Americas
Beverages announced a new line of savoury soda-flavoured sauces and
marinades available for this year’s summer grilling season.

Vita Food Products Inc. and Cadbury Schweppes Americas Beverages announced a new line of savoury soda-flavoured sauces and marinades available for this year’s summer grilling season.

The licensing partnership between CSAB and Vita Food Products will introduce flavoured barbeque sauce and meat marinades that feature the popular sodas Dr Pepper, 7Up and A&W Root Beer.

“Through the years, soda-flavoured barbeque sauces have become a great tradition in culinary creativity. We’ve talked to consumers at length regarding the kinds of foods and flavours they enjoy, and as a result, created this line of barbeque sauce and marinade products,” said Megan May, associate licensing manager, Cadbury Schweppes Americas Beverages.

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The full line of Dr Pepper, 7Up and A&W Root Beer sauces will be available in this summer.