Givex acquires Giftcertificates.ca from Moneris
By Canadian PizzaFeatures Business and Operations Marketing
Toronto – Gift card processor Givex recently acquired Giftcertificates.ca, the online service that sells gift cards from Canada’s largest brands direct to businesses and consumers.
Formerly a division of Moneris Solutions Corporation, Giftcertificates.ca offers gift cards from many of Canada’s most popular retailers, restaurants, hotels and entertainment providers.
Many large merchants have teams dedicated to managing business-to-business and business-to-consumer gift card sales. Givex can now supplement those efforts with Giftcertificates.ca, creating a new distribution channel that streamlines the process with reduced administrative overhead, Givex said in a news release.
Givex will take over the operation of Giftcertificates.ca and integrate it into its system. Clients who use Givex as their gift card processor and are selling through Giftcertificates.ca can look forward to a smooth activation and settlement experience once this integration is complete, the company said. It will also be easier for other Givex clients to join this program.
Merchants who distribute their gift cards through Giftcertificates.ca but wish to continue using other gift card processors will still be supported by Givex.
“We count many of the Giftcertificates.ca brands as our clients already and we look forward to building a relationship with many of the other merchants who sell through this platform,” said Don Gray, chief executive officer of Givex. “We look forward to building this into the preeminent online marketplace for gift cards and creating even more value for our clients with this product offering.”
“Over the years, we are proud to have built Giftcertificates.ca into an effective distribution channel,” said Jeff Guthrie, chief sales and marketing officer for Moneris. “We are confident Givex is the right partner to continue the growth of the site and to expand on the capabilities and service experience for customers and consumers.”
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