Canadian Pizza Magazine

General Assembly Pizza goes public on TSX Venture Exchange

By Canadian Pizza   

Features News Business and Operations Trends

Toronto – General Assembly Holdings Limited, which offers direct-to-consumer frozen pizza subscriptions, pizza gifting and other services, is available for trading on the TSX Venture Exchange under the symbol “GA.”

GA Pizza’s line of naturally leavened, freezer-to-table pizzas debuted in April 2020, and today includes direct-to-consumer frozen pizza subscriptions and a pizza gifting service, and a budding grocery presence, in addition to its hot pizza menu at the restaurant. The frozen pizza line now features nine pizzas, including seven plant-based or meat-free options.

“We’re excited and proud to be where we are today,” said Ali Khan Lalani, founder and CEO of GA Pizza. “Since launching our freezer-to-table line, we’ve sold over 250,000 frozen pizzas and more than doubled our wholesale footprint to 65-plus retail partners — and we’ve done it all from within the four walls of our original flagship restaurant in the heart of Toronto.”

GA Pizza has secured a master production facility that will scale production to 10,000 pizzas per day by the fourth quarter of 2021 — five times the current daily production capacity.

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