March 11, 2011, United States – Domino's Pizza has been named the official pizza of the National Collegiate Athletic Association (NCAA) and several of its 23 national championships.
Domino’s is joining forces with NCAA Corporate Champion Coca-Cola, the official fan refreshment of the NCAA, Turner Sports
and CBS Sports in a multi-year partnership. This marks the first time
Domino’s has partnered nationally with collegiate athletics, and the
first national sports marketing sponsorship for the company since 2007.
“We are very proud to be the ‘Official Pizza of the NCAA,’ and look
forward to a terrific opportunity to connect our brand with national and
local platforms showcasing our country’s finest student athletes,” said
Russell Weiner, Domino’s Pizza chief
marketing officer. “Hard work, commitment to winning and an emphasis on
team achievement are all attributes Domino’s and the NCAA have in
common, and we are excited to bring these traits to life through this
partnership.”
Through the partnership, Domino’s will have rights to such NCAA events as NCAA March Madness, the Men’s Final Four, Women’s Final Four, Men’s Frozen Four, the Men’s College World Series and Women’s College World Series.
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