Canadian Pizza Magazine

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Pizza Hut promises party for basketball upset

March 17, 2010, U.S. – As the NCAA’s national men’s basketball tournament approaches, Pizza Hut is ready to provide a pizza party for the underdog school if they are able to pull off an upset of a lifetime.

If a number 16 seed defeats a number one seed, Pizza Hut will give away 10,000 free slices of pizza to currently enrolled students and active faculty members at the lucky school before the academic year concludes.
"An underdog upset of this level would become a favourite in sports history and should be awarded with free pizza from Pizza Hut," said Brian Niccol, Pizza Hut CMO.