Nov. 25, 2008 – Edin Basic, a former pizza chef and area manager for Starbucks, set
up Firezza, an upmarket pizza chain and delivery service in 2001. The business employs 120 people across eight branches and turnover this year will be over £3m.
Edin Basic, a former pizza chef and area manager for Starbucks, set
up Firezza, an upmarket pizza chain and delivery service in 2001.
The business employs 120 people across eight branches and turnover this year will be over £3m.
He
welcomes many of the fiscal stimulus measures announced by the
chancellor on Monday, particularly support for smaller businesses like
his.
Bank lending has not been a problem for Firezza, which
recently renewed its overdraft with the terms unchanged. However Mr
Eden appreciates any lending support since he may borrow more in the
next few months to help fund a £1m expansion beyond the M25.
He
plans to use the cut in VAT to increase his margins, which have been
eroded by other government measures, such as the recent increase in the
minimum wage rate.
“A few pence off the price of a pizza is not
going to make people buy a lot more,” he says, adding that Firezza aims
to pass on some of the benefit the business receives through discounts
for existing customers and the creation of a loyalty scheme.
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