Canadian Pizza Magazine

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Boston Pizza donates $1 for each heart-shaped pizza


RICHMOND – February 14 had a special meaning for Boston
Pizza this year – not only did its restaurants serve-up heart-shaped
pizzas, but the Canadian chain was celebrating 14 years of giving to
the Heart and Stroke Foundation of Canada.

bostonpicRICHMOND – February 14 had a special meaning for Boston Pizza this year – not only did its restaurants serve-up heart-shaped pizzas, but the Canadian chain was celebrating 14 years of giving to the Heart and Stroke Foundation of Canada.

“Many of our guests come back year after year to enjoy a delicious heart-shaped pizza with their Valentine. In fact, we sell more pizzas on Valentine’s Day than any other day of the year,” said Boston Pizza International Inc. president, Mark Pacinda.

The heart-shaped pizzas were available in individual, small and medium sizes and could be ordered for dine-in, take-out or delivery in any of Boston Pizza’s 23 pizza varieties. This year, Boston Pizza expected to make more than 50,000 heart-shaped pizzas.

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Since 1993, Boston Pizza has raised more than $1.5 million to support heart and stroke research, health promotion and advocacy programs across the country.

From February 1 to 14, Boston Pizza also invited guests to donate one dollar for the opportunity to write a Valentine message on a paper heart for that special someone. The restaurants were then decorated with the paper hearts and all proceeds went to the Heart and Stroke Foundation. The donations from paper hearts account for approximately 75 per cent of the campaign’s fundraising total.

For more information, visit www.bostonpizza.com or www.heart andstroke.ca .