App trains front-line staff and tracks performance

A new app provides mobile training with the goal of helping bricks-and-mortar stores compete with online retailers.

Although online retail has altered the physical shopping experience in profound ways, the store still matters, according to NewKnow, a Montreal startup that provides training tools to create, distribute, track and communicate employee training.

Two out of three consumers prefer to see products in-store and nine out of ten dollars are still spent in physical retail, the company said in a press release.

The company’s front-line staff training and communications app is designed to make it easy and affordable for retailers and brands to collaborate and  train their front-line workforce effectively across their retail networks.

The app helps sales staff make an impact with customers and sell better by delivering targeted training tools, modules and brand information to their smartphones. Operators can create, distribute, track, and communicate employee training across retail networks. 

NewKnow’s co-founders Steven Gendron and Jaffray Hill have firsthand understanding of the expense and challenge of bringing on new employees and training teams on products, policies and procedures. “High turnover, disengaged employees, and infrequent and untrackable training were constant roadblocks for us. And it really bled through to the customer experience,” Gendron said in the release.

The app is designed to deliver promotions and marketing directly to front-line staff; track training performance by individual, team, or store; and control what and when product training is delivered to handle inventory fluctuations and profit and loss.

It is available for a free trial.

mynewknow.com