July 9, 2008 – The Amusement Showcase International (ASI), the spring
trade show for the coin-operated amusement industry sponsored by the
American Amusement Machine Association (AAMA), is in the process of
negotiating a cross-promotional agreement with the International Pizza
Expo in March of 2009.
July 9, 2008 – The Amusement Showcase International (ASI), the spring trade show for the coin-operated amusement industry sponsored by the American Amusement Machine Association (AAMA), is in the process of negotiating a cross-promotional agreement with the International Pizza Expo in March of 2009. Both shows will be held at the Las Vegas Convention Center with ASI taking place March 11-13, and Pizza Expo on March 10-12, 2009.
International Pizza Expo is the world's oldest and largest tradeshow for the $30 billion pizza industry. The show is attended by more than 6,000 pizzeria owners and operators from around the world, and features more than 500 exhibitors showcasing everything from ingredients to equipment.
Plans under discussion include cross-promotion by both groups and a program that honors badges at both shows. Details of the agreement will be released in the coming months.
The International Pizza Expo is no stranger to AAMA. It has been a part of AAMA's successful Location Trade Show (LTS) program for several years and has consistently produced high quality leads for participating AAMA members.
AAMA President Mike Rudowicz stated, "The AAMA Board of Directors and ASI Show Committee continually look for strategic alliances that make sense and enhance the ASI experience for exhibitors and attendees alike. Overlapping dates in the same location made Pizza Expo an obvious and logical choice for cross-promotion."
ASI will also be co-located with Fun Expo for the first time in March of 2009. Fun Expo is the annual trade show for the family entertainment center industry owned and operated by the International Association for the Leisure & Entertainment Industry (IALEI), American Amusement Machine Association (AAMA) and the Amusement & Music Operators Association (AMOA).
For more information on the Amusement Showcase International, visit www.asi-show.com. For more information on Pizza Expo visit www.pizzaexpo.com.
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