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Toscano Gourmet Pizza unveils the “Art of Food”


October 24, 2008
By CNW Group

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October 24, 2008 – TORONTO – Internationally celebrated chalk artist Julian Beever
will be creating his latest 3D trompe  l'oeil masterpiece, entitled
"The Art of Food", at the RioCan Yonge Eglinton Square to help mark the
launch of Toscano Gourmet Pizza, October 22- 25.

Internationally celebrated chalk artist Julian Beever will be creating his latest 3D trompe  l'oeil masterpiece, entitled "The Art of Food", at the RioCan Yonge Eglinton Square to help mark the launch of Toscano Gourmet Pizza, October 22- 25.

Beever's unparalleled chalk drawings on pavements around the world have created international attention. Examples of his process, and his art, have created an internet phenomenon and elicited millions of viewings. Using a unique 'anamorphic' technique created over several days, the final design is an elaborate and detailed three dimensional chalk "master piece".

See attached link to view the masterpiece creations of Julian Beever: http://users.skynet.be/J.Beever/pave.htm

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The creation of "The Art of Food" is part of a series of events across Canada to celebrate the launch of Toscano Gourmet Pizza, a new brand of frozen pizza that delivers the ultimate authentic Italian taste experience. Samples of the Toscano brand will be cooked on site during the event.

Media interested in an interview with Julian Beever should contact Danny Roth at T. (416) 850-0614, M. (416) 414-9064, or E. droth@brandoncom.ca.

What:  "The Art Of Food"

Who:   Julian Beever, Artist

When:  Wednesday October 22- Saturday October 25,
           8am- 6pm

 Where: RioCan Yonge Eglinton Square
           (northwest corner of Yonge and Eglinton)