Canadian Pizza Magazine

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Domino’s Pizza unveils new store plans, logo


August 16, 2012
By Canadian Pizza

Aug. 16, 2012, Ann Arbor, Mich. – Domino's Pizza has released its new 'Pizza Theater' store design.

Aug. 16, 2012, Ann Arbor, Mich. – Domino's Pizza has released its new 'Pizza Theater' store design. The Domino's Pizza
store of the future will have its pizza-making artists on display as
they hand-toss fresh dough and custom-make
customers' orders. The new store design allows
flexibility for features including a
comfortable lobby, open-area viewing of the food preparation process, and the
ability to order from a kiosk and track carryout orders electronically.
The stores will also feature chalk boards to allow customers to express
their creativity or to leave feedback for the store team members.

Some stores may feature a number of "grab and go" items, from salads
and milk to cookies and mini dessert parfaits, in-store dining, and big
screen televisions. 
The design concept is complemented by a new, single-tile logo.
All new stores built in the U.S. and a number of countries around the
world will feature the new logo and key components of the new design.
The company will also only allow existing stores that have undergone
major updates and remodeling to use the new logo signage.

The new logo will appear in Domino's marketing materials beginning in October.