Soft Crush partners with Somm & DINR to launch non-alcoholic beverage app

Hospitality tech company Somm & DINR has teamed up with beverage maker Soft Crush to offer access to low and no-alcohol beverages.

Soft Crush, from the distributors of Crush Imports, supplies sophisticated no-alcohol and low-alcohol (no/low) options catering to the sober-curious, the fit, the foodies, the young and the mature who seek beverage alternatives.

“We saw this opportunity 18 months ago and saw a fit for us in terms of our expertise and reach, but also in an ethos of the moment, where health and wellness are top of mind for many consumers. As consumers ourselves, we wanted quality non-alcoholic beverages that didn’t compromise on taste” said Crush and Soft Crush founder Mark Kuspira.

“The increasing demand for zero-proof options among Gen Z and Millennial consumers, aligns perfectly with our focus on lifestyle, and we’re excited to be a part of this movement. Having personally tried many of soft crush’s products, I am continually impressed and I’m confident that our customers will be as well,” said Jennifer Tremblay, CEO of Somm & DINR.

Customers can become members by downloading the Somm app and signing up for Somm Grand Cru Zero Membership directly in the app.

softcrush.ca