Better-for-you beverages, premium pours and value-driven drinks are all appearing on Canadian adult beverage menus in response to consumer wants and needs.
Spritzer tops the list of fastest-growing adult beverages. This is generally a lower-alcohol cocktail option made with wine and liqueur as opposed to a spirit, which suggests a growing trend of lower-alcohol options appealing to consumers.
Hard sparkling water/soda has also grown on menus, reflecting the rapidly evolving ready-to-drink category, even in the on-premise space. With lower sugar and carbs, these seltzers are often lighter choices than other canned offerings, suggesting operators are
increasingly looking to offering more healthful adult beverages.
Whiskey/bourbon straight is showing growth on menus, and many are small batch or special reserve, reflecting the rise of more premium adult beverage options.
Another premium selection growing on menus is craft beer, with consumers gravitating toward unusual flavours and variations.
Fastest-growing adult beverages include hard sparkling water/soda (+71%), adult coffee drinks (+20%), whiskey/bourbon straight (+10%), craft beer (+5%).
Value and function is also still an important factor, with adult coffee drinks increasingly appearing on menus, giving guests a boost of caffeine with their adult beverage, providing more bang for their buck.
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